Chandon Garden Spritz 2023 Pop Up NYC
For this project we wanted to create a lush escape in the middle of Soho, NYC to promote Chandon’s Garden Spritz.
The sketch that got it started
We took inspiration from Mediterranean orange groves and the effervescence of golden hour for the warm color palette.
How it turned out
After refining the concept and presenting sketches, I designed and built faux florals that decorated the entrance and displays. I also sourced live plants, orange trees that were fruiting, all baskets, hundreds of fake oranges and herbs and glassware for the sensory display.
Because we knew that this Pop Up had to travel from Chicago to New York, I created a modular assembly system for the florals so that they could be displayed in multiple layouts.
This sensory display highlighted the herbs and spices used in the creation of the Spritz. We used fresh chamomile flowers in all the vases to highlight the plant’s important role in flavoring the product.
Photo Credits: Izzy Robertti
Fabrication: Smart Department
Creative Direction: Scenester Projects