We took inspiration from Mediterranean orange groves and the effervescence of golden hour for the warm color palette.

I designed and built faux florals that decorated the entrance and displays. I also sourced all baskets, hundreds of fake oranges and herbs and glassware for the sensory display.

Because we knew that this Pop Up had to travel from Chicago to New York, I created a modular assembly system for the florals so that they could be displayed in multiple layouts.